
While consumer usage of BlackBerrys is slowing and customer satisfaction isn’t exactly where RIM wants it to be, the UK police forces’ usage of BlackBerry smartphones remains high and satisfaction appears to be quite the same. RIM’s Senior Director of Business Marketing at RIM, Rory O’Neill, told eWeek that one in every six officers in the UK carry BlackBerrys and of the 56 forces around, 44 of them us BlackBerry technology and applications. To me, that is pretty remarkable. Not only do they use their BlackBerrys to make the officers more productive, but many of the officers feel that the BlackBerry is an important tool for them and helps them carry out their duties while mobile.
RIM cited an independent study that showed this project had increased the efficiency of the force: 82 percent of officers thought that the BlackBerry solution assisted them in doing their job and 75 percent said that it would matter to them if the force took away their BlackBerry smartphone. In fact the force experienced a 10 percent increase in the time officers spent patrolling the streets.
The police forces are also looking into utilizing RIM’s upcoming PlayBook to further assist their officers while on the go. The PlayBook comes out-of-box with more security than any other tablet offered, give officers more functionality one the move, and would work well with the BlackBerry handsets the majority of the officers are already carrying. O’Neill also said,
“What is great about the PlayBook is that it is the first high performance tablet and comes with advanced the security features, out-of-the-box, that you associate with the BlackBerry handsets,” said O’Neill. “We are going to be working with all sectors to see how our tablet can work with their solutions.”
It’s great to hear people utilizing BlackBerrys to their greatest potential and prospecting future business with RIM and their future products. How does your BlackBerry help you through the day? Does it help you at work, or is it more of a distraction?
via: CrackBerry
Source: eWeek