
Apps. Everyone wants them, and every mobile platform offers them in some capacity. In today’s mobile world, it’s all about how many (and to a lesser degree, the quality of) applications your platform has, and how easy they are to install. Ronen Halevy of BerryReview has raised an interesting and highly relevant question: Where is the BlackBerry 6 developer SDK? Originally rumored to be released in the first half of 2010, that window has come and gone without so much as a peep to the SDK’s availability. This is a big, big problem (warning – rant ahead).
RIM is treading on thin ice with BlackBerry, and nearly everyone has seen the writing on the wall. The BlackBerry operating system has gone fundamentally unchanged since, well, forever. Sure the graphics have been enhanced, the system refined, but strip away all the eye candy and you’re looking at a BlackBerry 5810 from 2002 (itself a Java-based edition of the two-way pagers). To RIM’s credit, they’ve managed to keep the OS relatively fresh and the appearance relatively modern, but you can’t ride the same horse forever; sooner or later it breaks down. RIM ->NEEDS<- to be working on an entirely new operating system built from the ground up with the 21st in mind. Yes it’s going to alienate some users, yes the corporate world will groan about having to change everything, but unless RIM wants to be on the next list of companies that won’t live to see 2020, it needs to happen. You just can’t keep riding an OS that’s conceptually approaching its 20th birthday. Any lesser company would have been laughed out of the business for such a mindset (Palm was proven to be mortal, RIM is no different).
BlackBerry 6 (or as it should be called, OS 6.0) is the last time we’re going to give RIM a “Get out of Jail Free” card. For many, that card was played when OS 5.0 was released as nothing more than a few pretty textures on top of OS 4.0, but we’re willing to give RIM this one last chance in the hopes they have a seriously awesome OS in the oven. BlackBerry 6, while pretty, is shaping up to be nothing but some additional eye candy and a bit of enhanced functionality. Don’t get us wrong, that eye candy is all important in today’s consumer market, but it simply can’t stack up to the heavy hitters. Use a BlackBerry and then immediately pick up a Palm Pre, EVO 4g, or an iPhone and the differences are pretty stark. We’re some of the biggest BlackBerry nerds around, and when Taylor and I start geeking out over the Samsung Galaxy (an Android phone), you know RIM has a problem.
What the hell does any of this have to do with the BlackBerry 6 SDK? Quite a bit, actually. We’ve established that RIM has some serious issues, and they’re continuing to ride an operating system that peaked with the Bold 9000 back in 2008. This brings us back to apps. They’re counting on BlackBerry 6 to carry them for at least another year, and to pull that off, they’re going to need some killer third party applications. RIM still has enough clout and residual goodwill to be able to entice some developers to construct some interesting, fun, and useful applications. Microsoft is offering potential developers free phones, sales assurances, and cold, hard cash if they develop quality applications for Windows Phone 7. Microsoft is doing things the right way (for once), RIM is not. How can a developer have a killer app ready to go for the BlackBerry 6 launch when they can’t even get their hands on the bloody SDK!?
RIM, I love you. I love BlackBerry. I love how you, along with Palm and now Apple, have helped revolutionize the way we view phones. But it’s hard to love something that doesn’t love back; you need to help us help you. We want you to succeed, we really do, I pinky promise. Please, please, please release the SDK so we can develop for BlackBerry 6. It’s okay if it isn’t 100% complete yet, it’s okay if you’re still working out the kinks, that’s all fine. With the SDK we can at least get *started*, even if we have to go back and revise a few things later. The developers are ready and waiting RIM, the ball’s in your court.
Inspiration via BerryReview