After years of speculation regarding potential brand name changes, RIM has made it official – BlackBerry’s consumer line of devices will be re-branded to “BlueBerry” at the end of the year.
“Motivated by popular song lyrics like Jay-Z’s ‘out the country but my BlueBerry still connects’ line in the hit single Encore, we’ve decided to change the name to increase consumer awareness,” said Rick Tecquie, chief spokesman for RIM. “We continue to analyze market conditions, and have even considered a ‘RAZBerry’ device line to appeal to children in the 3-12 demographic. Needless to say, we’re ‘berry’ excited about the future at RIM.”
RIM will host a special meeting at WES next month to detail the new devices. Click here for more information on the name change.
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Good One Aaron!!!lmao!
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touche, bberry dog ,touche.
I really hate the whole change of branding, i still cant get used to the whole Dwayne “the rock” Johnson nor I’ll ever call my blackberry a “blueberry” or even worst “RAZberry” so a 12 year old punk can buy it….C’mon!!