Despite my love for all things BlackBerry, I’ll admit that RIM has always been a bit behind in the media department.  Though not quite up to the media-centric alternatives, the launch of BlackBerry Media Sync 3.0 certainly helps.  Reports are streaming in claiming that 3.0 is more reliable than past versions, and new

New features include:

PC to BlackBerry sync:

• 2 way synchronization, Add folders for syncing with option to optimize pictures for device
• Smart memory management: optimizes photo size, allowing for storage of more pictures on device

BlackBerry to PC Import:

• Media Sync alerts users when new pictures are available to import when device is connected to PC (via pop-up on the pictures tab)

Highlights of Music sync with BlackBerry Media Sync:

• Sync Options include specific playlists or random music
• iTunes® & Windows Media Player® compatible
• Supports all media capable BlackBerry smartphones

If you’re running Windows XP or OS 10.5.5 (or later), Hit blackberry.com/mediasync to download.

Via: BGR